Self-service in the Convert Creator

Create your own digital
advent calendar: four steps,
zero lines of code.

Add prizes, set the scene, fill the doors, configure streaks – done. That's how you build the digital advent calendar for your business in the Convert Creator, yourself. And if you'd rather hand it off: full-service is always an option.

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100% white-label · GDPR-compliant · Hosted in Germany

Step 1: Add prizes

Start with what matters most – the reason your participants come back every day. Two prize types are available: instant prizes that everyone wins on the spot (perfect for coupon codes and vouchers), and raffle prizes where every opened door counts as a ticket – with the number of winners per prize up to you, say 3 iPhones behind door 17. Each prize gets an image, title, value, and description and can be reused behind multiple doors. Up to 25 prizes fit into one calendar.

Convert Creator: adding prizes with type instant or raffle, image, title, and number of winners

Step 2: Set the scene

Two ways to your look: either pick one of the pre-designed Christmas scenes – doors already placed, animations included, done in two minutes. Or upload your own graphic – your store, your product, your skyline – and freely position the 24 door hotspots on it, sized and placed to match your artwork. That way, no calendar looks like any other brand's.

Convert Creator: custom calendar graphic with freely placed door hotspots

Step 3: Fill the doors

For each door, pick the content: one of five challenges – quiz, memory, prize wheel, scratch card, or sliding puzzle –, a story door with image, video, or text, or the direct path to the prize. Add a day title, an optional description, and the prize of the day. The sidebar shows all 24 days at a glance, so you keep the dramaturgy in view. No idea what to put behind the doors? Here are 24.

Convert Creator: choosing door content – story, quiz, prize wheel, scratch card, instant win, sliding puzzle, or memory

Step 4: Configure streaks – and publish

Now for the mechanic that turns visitors into returners: set how many consecutive days earn a streak saver (it automatically rescues the streak when a day is missed) and which streak goal enters the raffle for the extra grand prize. The grand prize gets its own card – with a holographic effect, if you like. Then: publish. Landing page URL, QR code, and embed code for your website are ready automatically.

Convert Creator: streak settings with streak saver, streak goal, and grand prize card with holographic effect
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Done. And if you want more, there's more.

The four steps are enough for a complete calendar. Everything else is optional – and waiting in the Creator when you need it:

Welcome message
The greeting modal for first-time visitors: title, text, button, and image fully customizable – or the animated illustration that ships by default.
Registration fields
Name and email are the default. Add your own fields – text, phone, address, dropdown, checkbox – with a click.
Emails in your voice
Welcome email and daily reminder with streak status: subject and text customizable, placeholders for first name and calendar day included.
Styling down to the detail
Fonts, colors, corner radii, button looks – all the way to a fully white-labeled calendar without Convert branding.
Banners for sponsors
Up to three banner slots below the calendar in fixed formats – the refinancing practically builds itself in.
Texts, languages, legal
Calendar in German, English, or French, custom texts for missed days, adjustable legal pages and labels.

And after the 24th? Raffle winners are drawn automatically – you export the lists and handle the notification. The analytics view shows you how the calendar performed.

Frequently asked questions about creating your own

Do I need coding skills to create a digital advent calendar?
No. The Convert Creator is a visual builder: pick a scene or upload a graphic, place the doors, assign content and prizes – all by click. Embedding it on your website is a copy-paste embed code too.
How long does it take to create an advent calendar yourself?
The structure comes together fast: adding prizes, picking a scene, and configuring streaks is a morning's work. Most of the time goes into your own content – quiz questions, images, videos. Tip: collect all 24 pieces of content first, then enter them in one go.
What if I don't have time to build the calendar myself?
Then we take over: with full-service you provide logo, colors, graphics, and content – we set everything up, build the branding, and support you until launch. You're live in 48 hours.

Four steps to your own calendar.
Or zero – if we build it.

15-minute demo – we'll walk you through the Creator from the inside and figure out whether self-service or full-service fits you better.