Season 2026 · Kick-off December 1
24 doors.
24 touchpoints.
Zero stress.
The digital advent calendar for your brand. 24 days of engagement, AI-powered setup in under an hour, with quiz, predictor, prize wheel, and streaks. Fully branded, GDPR-compliant, ISO 27001 certified.
100% GDPR Compliant
ISO 27001 Certified
Hosted in Germany
AI-Powered Setup
Used by Daimler, Toyota, Tefal, and 200+ brands
Why Convert instead of a generic advent calendar?
Others hand you a template and wish you luck. We hand you 24 doors that stand up in 24 minutes – with every compliance checkbox your DPO secretly loves already ticked.
AI content for 24 doors
Instead of typing 24 questions by hand: one prompt in, 24 varied doors out. Quiz, predictor, personality – the AI generates the question, answers, explanations, and even imagery. You curate in minutes what used to take days.
100% GDPR & ISO 27001
Hosting in Germany, backup in Luxembourg, DPA included, ISO 27001-certified infrastructure. While competing tools route through US servers and grow your Legal team's grey hair count, we hand you a stamp-ready contract.
Streaks & gamification
Daily points, streak bonuses for consecutive days, badges, live leaderboard, automated prize drawing. Your audience doesn't return out of obligation – they return because they refuse to lose their 17-day streak.
17+ format variants
Enough with the "What happened in Vienna in 1815?" multiple-choice marathon. Every door is a different format: quiz, personality, predictor, prize wheel, memory, poll, sweepstake, slider, image hotspots. Day 24 doesn't bore anyone, because day 24 doesn't look like day 1.
100% white-label
Lead export & tracking
Social sharing
Sponsor integration
0+
Campaigns delivered with Convert. 87% average return rate.
From a 50-person internal team round to a publisher campaign with 50,000 participants.
From a 50-person internal team round to a publisher campaign with 50,000 participants.
24 Days · 24 Touchpoints · One Brand
Other newsletters have
1 touchpoint. You get 24.
When your audience opens the first door, the browser doesn't close for four weeks. They come back. Every. Single. Day.
Day 1 · Quiz door1
Day 2 · Predictor2
Day 3 · Personality3
Day 4 · Prize wheel4
Day 5 · Memory5
Day 6 · St. Nicholas special6
Day 7 · Quiz7
Day 8 · Poll8
Day 9 · Predictor9
Day 10 · Sweepstake10
Day 11 · Image hotspots11
Day 12 · Streak bonus12
Day 13 · Quiz13
Day 14 · Personality14
Day 15 · Slider15
Day 16 · Predictor16
Day 17 · Memory17
Day 18 · Bonus door18
Day 19 · Quiz19
Day 20 · Prize wheel20
Day 21 · Form21
Day 22 · Predictor22
Day 23 · Personality23
Day 24 · Grand prize24
// Week 1 of Advent
// Week 2 of Advent
// Week 3 of Advent
// Christmas Eve
24×
guaranteed brand impressions per participant
87%
return the next day
4.2×
higher conversion vs. classic newsletter
Every door, a different experience.
Classic advent calendars hand your audience the same multiple-choice question 24 times. With Convert, every day looks different – which is exactly why they keep coming back.
Scored quiz
Classic and powerful: right answer = points. With explanations, images, and streak multipliers.
Personality test
"Which holiday elf are you?" – outcome pages with share cards, made for viral reach.
Predictor
"How much snow will fall on the 24th?" Tipping mechanic with overnight resolution – hooked effect guaranteed.
Prize wheel
Instant-win mechanic with real spin animation. Coupons, vouchers, sponsor prizes – delivered right inside the door.
Memory & mini-games
Match pairs, order images, click hotspots. Game mechanics that hook – without the ad penalty.
Polls & surveys
"Which cookie variety is objectively superior?" Live results, data for your CRM, fun for your community.
Sweepstake forms
Lead capture with double opt-in, automatic CRM sync, and winner drawing at the click of a button.
+ 9 more block types
Sliders, image hotspots, video doors, ordering lists, open-text, date picker, code reveal, and more.
Filling 24 doors used to be
a weekend job.
With the Convert AI generator, "24 variants of the same idea" turns into a curated list in less than half an hour. You give the AI your topic, your tone, and your industry – it returns 24 doors, each unique in format.
convert · adventcalendar · ai-generator
> /generate --topic "Sustainability" --tone "playful" --doors 24
// Analyzing topic, industry, audience…
✓ Day 1: Quiz · "How much CO₂ does an LED advent wreath save?"
✓ Day 2: Predictor · "How much wrapping paper will be used today worldwide?"
✓ Day 3: Personality · "Which sustainable holiday type are you?"
// + 21 more doors with images, answers, and explanations
> Ready for review
24 min
not 24 hours. The first calendar draft is ready in less than half an hour.
17+
block types – the AI varies formats so no door looks like the previous one.
0×
empty Excel templates. You curate what the AI proposes instead of starting from zero.
Alex Smith · Streak Dashboard
★ 2,140 POINTS
🔥
17 days
opened in a row
11
12
13
14
15
16
17
They don't return because they
have to.
They return because their streak can't break. Because rank 12 on the leaderboard could just as easily be rank 8. Because today is the bonus door. Convert ships the mechanics other tools rebuild from scratch.
Streak bonuses
Each consecutive day multiplies points. Day 7 = 2× points, day 14 = 3× points. Miss one = reset to 1.
Live leaderboard
Solo players, teams, departments – a new leader every day. FOMO factor: maxed out.
Badges & achievements
"Early bird", "weekend warrior", "perfect month" – unlockable badges built to be shared.
Daily & final prizes
Instant wins, weekly prizes, grand prize on day 24. Drawing is automatic, winner notifications via trigger mail.
Marketing loves it.
HR does too.
External · Marketing & Engagement
For your audience
Advent calendar as a lead magnet, sponsoring platform, and daily presence. 24 guaranteed brand impressions per participant – more touchpoints than your newsletter racks up all year.
→ Publishers & media brands
→ Retail & e-commerce
→ Sponsor activation
→ Seasonal lead campaigns
Internal · HR & Team Building
For your team
Connect departments, locations, and countries throughout December. Team leaderboards beat lonely office coffee – with a security level that gets through enterprise IT review.
→ Employee retention & morale
→ Cross-location competition
→ Employer branding
→ Internal communications
0
Doors
24 days, a different format every day
0
Block types
Quiz, predictor, prize wheel & more
0%
Return rate
Average return the next day
0
Hours
From brief to live
Four weeks of your brand getting opened every morning.
Classic newsletter campaigns fight for 22% open rates. Advent calendars start at 65% – and climb over time. Because the door stays open until they click it, and the streak isn't allowed to break.
Live in 48 hours. Here's how.
Tell us your goal (leads? engagement? retention?) →
AI builds the draft for all 24 doors →
You curate & brand in minutes →
From December 1 a new door opens daily – automatic, gamified, tracked.
One calendar for 50 colleagues.
Or 500,000 newsletter subscribers.
Every package includes setup, hosting, AI generator, and 24 days of full autopilot. Pick your size.
Starter
For your team
Internal advent rounds up to 750 participants
– Up to 750 participants
– AI content generator
– Standard branding
– Full-service setup
Most popular
Growth
For your audience
External advent campaigns up to 5,000 participants
– Up to 5,000 participants
– 100% white-label
– Own tracking pixel
– CRM lead export
Enterprise
For large organizations
Custom, 20,000+ participants
– 20,000+ participants
– White-label + custom domain
– Custom DPA & security review
– Dedicated account manager
All packages include full-service setup. Self-service option available at a reduced price.
Frequently Asked Questions
How fast can my advent calendar go live with Convert?
Thanks to the AI-powered content generator, filling 24 doors takes minutes instead of days. With the Full-Service package you're fully live in 48 hours – branding, hosting, and setup included.
What can sit behind the doors?
Anything that drives engagement: scored quizzes, personality tests, predictor, prize wheel, memory game, polls, sweepstake forms, sliders, image hotspots, video doors. 17+ block types, mixable – a different format every day.
Is the advent calendar GDPR compliant?
Yes. Riddle is ISO 27001 certified. All data is stored on German servers, with backup in Luxembourg. The DPA is signature-ready – no lawyer ping-pong.
Can I integrate prizes and sweepstakes?
Of course. Daily instant wins, weekly prizes, streak bonuses, grand prize on the 24th – all drawn automatically and dispatched via trigger emails. Sponsoring slots included.
How do streaks and gamification work?
Players collect points for every door they open. Consecutive days yield streak bonuses (day 7 = 2×, day 14 = 3×). Live leaderboard, badges, and instant wins drive daily return visits.
How many touchpoints do I get with my audience?
24 days = 24 guaranteed touchpoints. Plus daily push or email reminders, social-share mechanics, and streak triggers. On average 3.1 interactions per participant per day.
Can I run the calendar on my own domain?
Growth and Enterprise: yes, on your own domain or via iFrame embed on your website. Starter: you'll get a branded subdomain on a Convert-provided domain.
Does my team have to manage the calendar during the 24 days?
Mostly not. Doors open automatically at midnight. Leaderboards refresh live. Winners are drawn automatically. You only need to decide to notify them – or have us handle the trigger mailings.
Door 1 opens December 1.
Your calendar can be live long before that.
15-minute demo. We'll show you how the AI generator builds 24 doors in minutes – with your branding.