Advent 2026 · First door opens December 1
Your digital advent calendar
for business: 24 doors.
24 touchpoints. Zero stress.
The digital advent calendar for your brand. 24 days of engagement with quiz, memory, prize wheel, scratch card, and sliding puzzle – register once, come back every day. 100% white-label, GDPR-compliant, ISO 27001 certified.
No obligation · 15 minutes · Reply within 24 hours
100% GDPR Compliant
ISO 27001 Certified
Hosted in Germany
Full-Service Setup
What is a digital advent calendar for business?
A digital advent calendar is an interactive online campaign during Advent: from December 1 to 24, exactly one door unlocks each day – behind it are games like quiz, memory, prize wheel, scratch card, or sliding puzzle, image, video, and text content, or instant prizes. Companies use it for marketing, lead generation, customer loyalty, and employee engagement. Convert delivers the calendar as a white-label solution in your own branding: participants register once at the first door, come back daily, and winners are drawn automatically – GDPR-compliant, hosted in Germany.
Used by Daimler, Toyota, Tefal, and 200+ brands
Why Convert instead of a generic advent calendar?
Others hand you a template and wish you luck. We hand you 24 doors in a look that's entirely yours – with every compliance checkbox your DPO secretly loves already ticked.
Register once – done
Your participants register exactly once, at the first door. After that: stay logged in, open doors, come back. No form after every door, no drop-off. And with the iFrame embed you can even pass through your website login – then registration disappears entirely.
100% GDPR & ISO 27001
Hosting in Germany, backup in Luxembourg, DPA included, ISO 27001-certified infrastructure. While competing tools route through US servers and grow your Legal team's grey hair count, we hand you a stamp-ready contract.
Streaks & gamification
Flame counter in the header, streak savers for the missed day, a freely configurable streak goal with an extra raffle, automated winner drawing. Your audience doesn't return out of obligation – they return because they refuse to lose their 17-day streak.
A varied mix of formats
Enough with the "What happened in Vienna in 1815?" multiple-choice marathon. Five challenges – quiz, memory, prize wheel, scratch card, sliding puzzle – plus image, video, and text doors, or a straight path to the prize. Day 24 doesn't bore anyone, because day 24 doesn't look like day 1.
100% white-label
Lead export & tracking
Social sharing
Sponsor integration
200+
Campaigns delivered with Convert. 87% average return rate.
From a 50-person internal team round to a publisher campaign with 50,000 participants.
From a 50-person internal team round to a publisher campaign with 50,000 participants.
24 Days · 24 Touchpoints · One Brand
Other newsletters have
1 touchpoint. You get 24.
When your audience opens the first door, the browser doesn't close for four weeks. They come back. Every. Single. Day.
Day 1 · Quiz door1
Day 2 · Scratch card2
Day 3 · Sliding puzzle3
Day 4 · Prize wheel4
Day 5 · Memory5
Day 6 · St. Nicholas special6
Day 7 · Quiz7
Day 8 · Memory8
Day 9 · Scratch card9
Day 10 · Instant win10
Day 11 · Sliding puzzle11
Day 12 · Streak saver earned12
Day 13 · Quiz13
Day 14 · Video door14
Day 15 · Scratch card15
Day 16 · Quiz16
Day 17 · Memory17
Day 18 · Bonus door18
Day 19 · Quiz19
Day 20 · Prize wheel20
Day 21 · Sliding puzzle21
Day 22 · Prize wheel22
Day 23 · Story door23
Day 24 · Grand prize raffle24
// Week 1 of Advent
// Week 2 of Advent
// Week 3 of Advent
// Christmas Eve
24×
guaranteed brand impressions per participant
87%
return the next day
4.2×
higher conversion vs. classic newsletter
Every door, a different experience.
Classic advent calendars hand your audience the same multiple-choice question 24 times. With Convert, every day looks different – which is exactly why they keep coming back.
Quiz
Classic and powerful: questions, images, explanations – a fresh topic every day, always in your brand's look.
Memory
Match pairs with your own visuals. The game mechanic nobody puts down after just one try.
Prize wheel
Instant-win mechanic with real spin animation. Coupons, vouchers, sponsor prizes – delivered right inside the door.
Scratch card
Scratch to reveal, kiosk-style – just digital, branded, and with a real prize underneath. The instant-win classic.
Sliding puzzle
Your visual in pieces, the ambition comes free. Easy to understand, hard to walk away from.
Image, video & text
Not every door has to be a game: product video, holiday greeting, behind the scenes – story doors keep the calendar fresh.
Instant-prize doors
Door open, prize won. Coupon codes and instant wins with no detour – every participant wins.
Raffle prizes
Open a door = one raffle ticket. Set the number of winners per prize – e.g. 3 iPhones behind door 17. Prize overview visible to everyone.
Still undecided what should go behind the doors? 24 advent calendar ideas for business →
Filling 24 doors?
Sounds like work. It isn't.
The Creator walks you through it: pick a Christmas scene or upload your own graphic, place the doors, set a challenge and prize per day – done. And if you'd rather do nothing at all, book full-service: you provide logo, colors, and content, we build the rest.
convert · adventcalendar · creator
2
ways to your calendar. Self-service in the Creator or full-service – we set everything up.
24
doors, one Creator. Pick a scene, place the doors, assign content – without a single line of code.
48 h
from briefing to live. Even at short notice: we've launched calendars just days before December 1.
They don't return because they
have to.
They return because their streak can't break. Because the streak goal is within reach – and an extra grand prize is waiting behind it. Because today is the bonus door. Convert ships the mechanics other tools rebuild from scratch.
Streak flame
Every opened door extends the streak – the flame counter in the header keeps score relentlessly. Current streak, longest streak, milestones: all at a glance.
Streak savers
Several days in a row earn streak savers – and they automatically rescue the streak when a day slips through. Life happens. The streak survives.
Streak goal & extra raffle
You set the goal – say, 20 out of 24 days. Everyone who makes it enters the raffle for an additional grand prize. FOMO factor: maxed out.
Instant prizes & raffles
Up to 25 prizes per calendar: instant prizes won on the spot, raffles with a freely configurable number of winners, plus the streak grand prize. Drawing is automatic – notifying is on you.
Marketing loves it.
HR does too.
External · Marketing & Engagement
For your audience
Advent calendar as a lead magnet, sponsoring platform, and daily presence. 24 guaranteed brand impressions per participant – more touchpoints than your newsletter racks up all year.
→ Publishers & media brands
→ Retail & e-commerce
→ Sponsor activation
→ Seasonal lead campaigns
Internal · HR & Team Building
For your team
Connect departments, locations, and countries throughout December. A shared daily ritual beats lonely office coffee – with a security level that gets through enterprise IT review.
→ Employee retention & morale
→ All locations, one calendar
→ Employer branding
→ Internal communications
24
Doors
24 days, a different format every day
5
Challenges
Quiz, memory, prize wheel, scratch card, sliding puzzle
87%
Return rate
Average return the next day
48
Hours
From brief to live
Four weeks of your brand getting opened every morning.
Classic newsletter campaigns fight for 22% open rates. Advent calendars start at 65% – and climb over time. Because every door can only be opened on its day – and the streak isn't allowed to break.
Live in 48 hours. Here's how.
Tell us your goal (leads? engagement? retention?) →
We build your calendar – or you do, in the Creator →
You brand & fill challenges and prizes →
From December 1 a new door opens daily – automatic, gamified, tracked.
What interactive campaigns deliver
Static content gets read. Interactive content gets played, shared – and answered.
256%*
longer dwell time than static text
11x*
higher share rate than static content
92%*
completion rate for quizzes and personality tests
35%*
click-through rate on calls to action
* Aggregated averages across Convert campaigns.
“With Convert, our users get real added value and are introduced to our pizzas in a playful way.”
“The varied campaigns delight our users and clearly upgrade our online presence – perfect for our content marketing.”
One calendar for 50 colleagues. Or
500,000 subscribers. One price.
No packages, no participant brackets, no fine print: the Convert advent calendar comes as one all-inclusive package at a fixed price – no matter how big your campaign gets.
All-inclusive
Convert Advent Calendar
One package, one fixed price
For internal rounds and campaigns of any size
✓ Unlimited participants & unlimited traffic
✓ All seven door types & both prize types
✓ Streaks, email reminders & prize overview
✓ 100% white-label, banner slots & custom branding
✓ Setup, hosting in Germany & personal support
Your quote arrives within 24 hours – no obligation, no negotiation ping-pong.
Frequently Asked Questions
What is a digital advent calendar for business?
An interactive online campaign during Advent: from December 1 to 24, exactly one door unlocks per day – with games like quiz, memory, prize wheel, scratch card, and sliding puzzle, with image, video, or text content, or an instant prize. Companies run it in their own branding for marketing, lead generation, customer loyalty, and employee engagement.
Who is a digital advent calendar for?
For brands, publishers, retail, and e-commerce that want daily touchpoints with their audience in December – and internally for HR teams connecting departments, locations, and countries. Convert calendars have run for internal rounds of 50 people as well as publisher campaigns with 50,000 participants. For internal rounds all year round: company prediction game.
How much does a digital advent calendar cost?
There is exactly one package with one fixed price – regardless of participant count. Everything is included: unlimited participants and traffic, all seven door types (five game challenges, content doors, instant win), both prize types, streaks, white-label branding, hosting, and setup. We’ll tell you the price on request – reply within 24 hours.
How fast can my advent calendar go live with Convert?
With full-service you provide your logo, colors, graphics, and copy – we set everything up, build the branding, and support you closely; you're fully live in 48 hours. In self-service you click your calendar together in the Creator. Even at short notice: we've launched calendars just days before December 1.
What can sit behind the doors?
Seven door types to choose from: five game challenges (quiz, memory, prize wheel, scratch card, sliding puzzle), content doors with image, video, or text – or instant win, straight to the prize. Freely combinable per day, so no two doors look alike.
Is the advent calendar GDPR compliant?
Yes. Riddle is ISO 27001 certified. All data is stored on German servers, with backup in Luxembourg. The DPA is signature-ready – no lawyer ping-pong.
Can I integrate prizes and sweepstakes?
Of course – up to 25 prizes per calendar. Instant prizes are won on the spot (e.g. coupon codes); with raffle prizes every opened door counts as a ticket – set the number of winners freely, e.g. 3 iPhones behind door 17. Plus the streak grand prize. Winners are drawn automatically; you handle the notification. Sponsoring slots included.
How do streaks and gamification work?
Every opened door extends the streak – visible on the flame counter in the header. Several days in a row earn streak savers, which automatically rescue a missed day. And whoever reaches the configurable streak goal enters the raffle for an extra grand prize. Progress overview with current streak, longest streak, and milestones included.
How many touchpoints do I get with my audience?
24 days = 24 guaranteed touchpoints. Plus a welcome email after registration and a daily email reminder with streak status – subject lines and copy in your tone of voice. On average 3.1 interactions per participant per day.
Can I run the calendar on my own domain?
You can embed the calendar via iFrame right on your website – optionally with your website login passed through, so registration disappears entirely. Alternatively it runs standalone on a branded subdomain. A fully custom domain can be set up on request. All branding details: white label at Convert.
Does my team have to manage the calendar during the 24 days?
Mostly not. Doors unlock automatically, reminder emails go out on their own, winners are drawn automatically. Only the winner notification is on you – after all, you're the first to know who won.
Why Convert instead of a free tool?
Free tools are built for private fun, not brands. Convert is 100% white-label (your branding, your domain), with GDPR-compliant hosting in Germany, ISO 27001 certification, automatic winner drawing, lead export as CSV or Excel, and hands-on support – a sales-ready advent calendar campaign, not a DIY toy.
Can we build the calendar ourselves?
Yes. In self-service you build the calendar yourself in the Creator: pick a Christmas scene or upload your own graphic, place the doors, assign challenges and prizes – no code needed. Here's the four-step guide. Prefer to hand it off? Choose full-service and we set everything up.
How can sponsors be integrated?
In many places: branded doors, banner slots right inside the calendar, and sponsored prizes – from coupons to the grand prize. Many publishers and brands fully refinance their campaign through a single prize sponsor.
Does it have to be exactly 24 doors?
No – the number of doors is entirely up to you. 24 doors for advent is the classic, but the same mechanics work with 7 doors for Halloween week, 12 for a sale countdown, or any other number. Tell us the occasion and timeframe, and we'll suggest the format.
Does the calendar run in English or other languages?
Yes, in any language. Whether it's an international workforce or a multilingual audience: the calendar runs in German, English, French – and any other language you need.
Is there a participant limit?
No. The price is fixed, participants and traffic are unlimited – whether it’s an internal round of 50 colleagues or a publisher campaign with 500,000 participants. If your campaign takes off, we celebrate with you – there’s nothing to pay on top.
Door 1 opens December 1.
Your calendar can be live long before that.
Most calendars are commissioned in Q3: concept by September, sponsors by October, live on December 1. 15-minute demo – we'll walk you through the calendar from the inside: Creator, streaks, prizes.