One occasion, one format –
all year.
Prediction games and advent calendars are Convert's core products with ready-made campaigns – they remain the heroes. Beyond that, we build for any occasion: Easter sweepstakes, Halloween campaigns, Black Friday countdowns, company anniversaries. Everything from the same confirmed toolkit, nothing invented on the spot.
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The sentence that makes this page credible
The number of doors is entirely up to you. 7 doors for Halloween week, 12 for a sale countdown, 24 for advent – any other number on request. That makes the calendar mechanics that carry 24 days in December usable all year round: same streaks, same prize logic, same autopilot. Any occasion with a timeframe becomes playable.
The occasion grid across the year
All formats come from the confirmed toolkit – nothing is promised that would need to be built first.
| Occasion | Timeframe | Format | Typical goal |
|---|---|---|---|
| New year kickoff | January | Quiz, prize calendar | Reactivation after Christmas |
| Handball World Championship | January | Prediction game | Engagement, HR |
| Valentine's Day | February | Gift-finder quiz, prize wheel | E-commerce, product guidance |
| Easter | March/April | Easter calendar (free door count), memory, Easter quiz | Leads, spring sales |
| Mother's Day / Father's Day | May | Product-finder quiz, sweepstake | E-commerce |
| Ice Hockey World Championship | May | Prediction game | Engagement |
| Summer / summer sale | June–August | Summer calendar, prize wheel, instant win | Sales push, leads in the summer lull |
| Major tournaments (World Cup/EURO/Olympics) | June/July | Prediction game | Reach, leads, HR |
| Bundesliga start | August | Prediction game (season) | Year-round engagement |
| Back to school | August/September | Quiz, sweepstake | Family audiences |
| Autumn / Oktoberfest | September/October | Prize wheel, quiz | Regional activation |
| Halloween | October | 7-door calendar, memory, sliding puzzle | Engagement, sweepstake leads |
| Black Friday / Cyber Week | November | Discount wheel, countdown calendar, scratch card | Sales push, e-commerce |
| Advent | December | Advent calendar (24 doors) | Leads, 24 touchpoints |
| Year-round, date-independent | |||
| Company anniversary | custom | Anniversary calendar, company quiz | Brand loyalty, PR |
| Product launch | custom | Product-finder quiz, instant win | Awareness, product understanding |
| Trade fair / event | custom | QR sweepstake at the booth, quiz | Lead capture on site |
| Employee occasions | custom | Internal quiz, prediction game, team campaign | HR, employer branding |
| Elections, awards, season finales | custom | Prediction game (special format) | Reach, community |
The toolkit behind it
These are building blocks used inside campaigns – not standalone products. The difference between focus and a bazaar.
Who has already done this
Occasion campaigns have run for, among others:
Your occasion isn't listed?
The grid is the calendar, not the limit. We build for any occasion: tell us the occasion, goal, and timeframe – we'll suggest the format. Reply within 24 hours.
Looking for something else?
Standalone quizzes, polls, personality tests, or forms without a campaign frame – that's Riddle, the platform behind Convert. Convert is for campaigns with an occasion, prizes, and a leaderboard; Riddle is for interactive content in everyday publishing.
Frequently asked questions about occasion campaigns
Do the calendar mechanics work outside of advent?
My occasion isn't on the page – does it still work?
How quickly can an occasion campaign launch?
Are these standalone products or building blocks?
The occasion is on the calendar.
The campaign takes 48 hours.
Occasion, goal, timeframe – that's all we need for a concrete format proposal.