One campaign makes a peak.
A year makes a habit.

Someone who comes once is reach. Someone who comes back every week is an audience. The campaign year with Convert connects the occasions into one continuous program – one engine, one branding setup, one contact person. This page is your planning tool for it.

Jump to the calendar

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Twelve months, one plan

Click an occasion – runtime, format, typical goal, and recommended lead time appear below. Color code: prediction game, calendar campaign, custom campaign.

Prediction game Calendar campaign Custom campaign
January
February
March
April
May
June
July
August
September
October
November
December
Runtime
Format
Typical goal
Lead time

Tournament dates indicative, as of August 2026 · all formats from the confirmed Convert toolkit – details under occasions & campaign formats.

Two axes carry the year

Peaks are good. But an annual contract needs formats that carry weeks and months – not just one weekend.

The year-round axis · August to May
Bundesliga
34 matchdays, 306 matches: at least one reason to come back every two weeks – for ten months. The only format in the portfolio that carries a whole year, and the natural anchor of an annual contract. With the matchday leaderboard, latecomers join anytime.
Bundesliga prediction game
The December axis · December 1–24
Advent calendar
24 days, 24 touchpoints – the longest continuous engagement period in the portfolio. And it runs during the Bundesliga winter break: that's an argument, not a coincidence. When no ball is rolling, a door opens.
Advent calendar

In between lie the tournament peaks: the home Handball World Championship in January 2027, the Ice Hockey World Championship every May, the 2026 World Cup, EURO and Olympics in summer 2028, Champions League almost year-round – all 21 tournaments with dates.

Three routes to a campaign year

One contract, one branding setup, one contact person – the difference is density.

Event package
The entry point
One major tournament plus an advent calendar: two peaks, low commitment – ideal for proving the format.
– 1 tournament prediction game
– Advent calendar in December
– One branding setup for both
The classic
Season package
Continuous coverage
Bundesliga from August to May plus the advent calendar in December: no month without an occasion, two formats, one contract.
– Bundesliga prediction game (34 matchdays)
– Advent calendar in the winter break
– One branding setup, one contact person
Full program
The whole year
Bundesliga plus relevant tournaments plus advent calendar plus custom campaigns for your own occasions – anniversary, product launch, trade fair – and special formats.
– All peaks of the year
– Own occasions & special formats
– One campaign plan from a single source

The honest part: not every month has a major event

February to April and September to November are thin on sports – we'd rather say that ourselves than claim completeness. That's exactly where the calendar campaigns with a free choice of door count (Easter, Halloween, Black Friday), custom campaigns for your own occasions, and the special-format prediction games beyond sports do their work. A calendar with named gaps is a plan. One without is a brochure.

When to kick off what

Technically we're live in 48 hours. But good prizes, sponsors, and internal sign-off need lead time – this is the bookmark table:

Occasion Runtime Planning ideally starts
Bundesliga seasonAugust – Mayfrom June
Advent calendarDecember 1–24from September, mid-November at the latest
Major tournament (World Cup, EURO, Olympics)3–5 weeks8–12 weeks before kickoff
Handball World Championship 2027 (home WC)January 13–31, 2027from October 2026
Seasonal calendar campaign (Easter, Halloween, Black Friday)1–2 weeks4–6 weeks ahead
Custom campaign (anniversary, launch, trade fair)flexible4–8 weeks ahead
Special format (election, award show, own event)event-dependent6–8 weeks ahead – clarify data source

Shorter notice always works – campaigns have gone live 3 days before kickoff. The lead time serves quality, not the technology.

Your year, planned in one pass.

Tell us your industry, audience, and budget range – we'll propose a campaign year with concrete occasions and dates. No obligation, within 24 hours.

Mike Hawkins
Your contact
+49 68 97 93 92 500 hello@convert-app.com
Monday to Friday, 8 am to 6 pm. We also handle emails outside business hours.

Frequently asked questions about the campaign year

What does a campaign year deliver compared to a single campaign?
One campaign creates a peak, a campaign year creates a habit: your audience doesn't come once, they keep coming back. And the effort per campaign drops – one branding setup, one contact person, one engine for everything.
When should planning start for each occasion?
As a rule of thumb: Bundesliga season from June, advent calendar from September, major tournaments 8 to 12 weeks before kickoff, seasonal calendar campaigns 4 to 6 weeks ahead – the full table is above. Technically we're live in 48 hours – but good prizes, sponsors, and internal sign-off need lead time.
What runs in months without a big sports event?
Calendar campaigns with a free choice of door count (Easter, summer, Halloween, Black Friday), custom campaigns for your own occasions like anniversaries or product launches – and special-format prediction games beyond sports, such as elections or award shows. The overview: occasions & campaign formats.
Do I have to commit to a full year?
No. Many start with a single campaign and expand afterwards. The event package – one major tournament plus an advent calendar – is the low-commitment entry. The annual contract pays off once the format has proven it carries.

The next occasion is certain.
The question is whether you're in it.

15 minutes, your calendar and ours side by side – afterwards you'll know what your campaign year looks like.