Campaigns that engage users every day.
Interactive activations at fixed time windows – driving engagement, leads, and brand loyalty. Ideal for campaigns where you want to create daily touchpoints with customers, partners, or employees over several weeks.
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Your marketing year as a campaign roadmap
Use the strongest moments of the year (e.g. World Cup/European Championship, Advent, Halloween, Easter) for planned activations – and keep your brand present every day for weeks.
Loyalty
Daily touchpoints
Campaigns that don’t fade after two days, but build routines over weeks.
Engagement
More interactions
Interactive experiences increase time on site and shareability.
Leads
Qualified leads
Activations with a clear CTA and opt-in. Cleanly exportable for sales and CRM teams.
Insights
Campaign performance
Measure KPIs such as participation, time on site, touchpoints, clicks, and conversions.
Prediction Game
World Cup / European Championship / other tournaments
The prediction game that brings users back every day for 4+ weeks.
Rankings, daily predictions, team features, and community. Perfect for external campaigns as well as internal employee engagement.
Advent calendar
Pre-Christmas & Christmas
24 doors = 24 reasons to come back every day.
Giveaways, coupons, and content — also ideal for sponsors and partners. Perfect for branding and activation.
White-label for brands, clients, and partners.
Use Convert in your own look & feel — and host campaigns on a subdomain (e.g. brand.tippspiel.fans).
- Subdomain setup per client or brand.
- CI-compliant design.
- Optional: sponsor / partner integration.
Easter campaign
Use Easter for interactive giveaways, instant wins, or coupon campaigns that actively engage users and drive participation.
Ideal for seasonal campaigns, lead generation, and short-term engagement boosts — perfect for websites, newsletters, or social ads.
Black Friday
Black Friday campaigns thrive on interaction: wheel of fortune, discounts, or giveaways increase time on site and purchase intent.
Perfect for performance marketing, e-commerce campaigns, and strong conversion spikes on a few key days.
Halloween Week
Whether spooky giveaways, quizzes, or daily challenges — Halloween campaigns drive attention and recurring users.
Ideal for brand engagement, community campaigns, and creative activations with high sharing potential.
Let’s plan your next activation.
Tell us which time window you want to activate — and we’ll show you the right campaign setup.
Start now!
Contentbird, Convert, Riddle
How does this fit together?
Riddle is the market leader for quizzes among publishers and media companies. Convert was the market leader for prediction games and advent calendars in the German-speaking market for many years.
With the acquisition of Convert by Riddle, two established platforms were brought together — with the goal of continuously evolving proven interaction formats and placing them on a stable, scalable technical foundation.