Plan your marketing year roadmap.
With one-time activations at fixed time windows.
Convert by Riddle delivers campaign-ready activations for the most important seasonal peaks. This way, you create daily touchpoints with your audience over weeks — strengthening brand loyalty, branding, and sales (internally and externally).
Why plan around the marketing year?
Not just one post – but weeks of routine. Our activations bring people back daily – exactly when attention matters
Plan campaigns ahead. Instead of last-minute stress, build around predictable peaks: Easter, sports tournaments, halloween, advent, …
For internal & external. Whether it’s customer acquisition and lead generation, or team spirit and employer branding – the marketing year stays the same.
yearly highlights
Valentines Day
Timing: February
The first marketing event of the year. Wake your audience up from winter hibernation.
Easter
Timing: March/April
A fresh spring activation for awareness, leads, or an e-commerce push.
Sports tournaments
Timing: All year long
Convert supports prediction games for all major sports tournaments and leagues.
Drive community and engagement with daily touchpoints over the tournament duration.
Halloween
Timing: October
A spooky & playful activation for awareness and fun lead moments.
Cyber week / Black Friday
Timing: November
A sales push, timed perfectly before Christmas. Engage and then link straight to your products or offers.
Advent & Christmas
Timing: December
24 doors = 24 reasons to come back. The lead & engagement highlight at year-end.
Custom one-time campaigns
Have your own peaks & highlights?
Alongside seasonal highlights, we also deliver custom one-time activations in fixed windows — e.g., a product launch, anniversary, sales moment, or partner campaign.
Important: the Convert principle applies here too — a campaign, not a subscription.
Start now!
4 steps to success
1
Choose a campaign
We align the time window and goal (leads / sales / branding)
2
Content & Branding
We define key visuals, copy and CTAs
3
Go-Live and RUN
The campaign goes live for a fixed timeframe – Either embedded on your website or as a custom subdomain
4
Measure impact
Yout get clear insight into performance metrics: Engagement, leads, and touchpoints
White-label and delivery
All Convert by Riddle campaigns are 100% white-labelled. They run as native content for your brand. We align all CI elements and copy, to make your content truly yours.
You can run Convert by Riddle campaigns embedded on your website, on a standalone Convert subdomain, or on a subdomain of your own website. Full flexibility – you just need to pick one option.
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FAQ
Convert by Riddle is a full-service tool. That means, you don't have to learn a new software in order to deliver.
We align branding, copy and content – to go live as quickly as possible, depending on your scope.
You can use the campaign embedded on your website, or on your own custom subdomain.
Sure - this is what the marketing year analogy is there for. We help you pick the best campaign timeframes and events for your brand, then build activations around that.
Convert has no public ratecard pricing. The price depends on format, scope and setup effort. We need to discuss your campaign, then send a proposal.
Need interactive content all year round?
Riddle is our platform for always-on, recurring interactive content and lead capture.